objective:
Create branding for the event series, ReVision 2021, for Bread Bakers Guild of America.
tools used:
Adobe Illustrator
My first college client project…and I get to do it on bread? Okay!
It wasn’t exactly working with bread but rather working with the Bread Bakers Guild of America. The first half of the project was developing a logo for the 2021 event series hosted by the Bread Bakers Guild of America, ReVison. Due to their 2020 series being canceled due to COVID, they decided to carry that theme over to 2021.
The logo for ReVision was born from an idea about putting a cinnamon roll in a pair of glasses. Not literally, of course. The idea came from the client, and I decided to run with it. After multiple versions were done in Adobe Illustrator, we finally hit the mark, which became the final logo. This project was done in a team, and we each have an element within the logo that we created. The layout was created by me, the glasses frames and cinnamon roll by Justin Gecse, and the blue and grey millstone by Nolan Badore.
After completing the logo, the second half of our project focused on creating Instagram posts to advertise the event series, certificates of completion for the students, and a brand guide that broke down every piece of the logo. Nolan Badore created the editable Instagram posts, Justin Gecse created the certificates, and I pulled apart the logo to create the brand guide.
Working with Bread Bakers Guild of America has taught me much about branding, brand identity, and involving the client in every step of the process. The final piece means a great deal to me because it shows that one crazy idea can turn into an awesome logo.
Brand Guide:
Completion Certificiate:
Social Media Post Templates:
